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The Ebac Group has been established as a unique set of interdependent business units. The Group's long-term strategy is to grow through identifying emerging niche markets and diversify accordingly, using its core strengths in product and service delivery.
Over recent years Ebac manufacturing arms have seen significant changes in the consumer retail market, with stern competition from the Far East in both the dehumidifier and the watercooler markets.
In these markets the Group's strategy is to continue leading the way through constant innovation and development of complementary services. 2005 will see three new product launches with more in the pipeline for 2006.
It seeks to reinvest its profits in the Group to enable it to continue to diversify and develop. All development builds on the Group's core strengths: to understanding what customers value and develop services and products to match.
In response to recently emerging trends, 2005 has seen the Group expande to include Bottled Water Direct Ltd - a bottled water delivery company, and Waterfall Spa Ltd - a luxury spa.
The Group is family owned and run, controlled by chairman and founder John Elliott MBE DL and family.
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