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Ebac unveils new global strategy for watercoolers
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Ebac Group Ltd, Europe's leading watercooler manufacturer is expanding its global activities. The company, who is the Western European market leader, sets out to expand its geographical reach and repeat its success on a worldwide scale.

The company will retain its focus on Europe but increase its activities on a global basis. Ebac have already made strong inroads into the emerging Eastern European and Asia Pacific markets, and believe a more pronounced strategy will pay good dividends in the medium to long term.

The move comes as Ebac is finalising the last legal works for the first of three new products to be launched in 2006. Two of the new products see the company break new grounds in regards to design, technology and features, while the third product will represent Ebac's first venture into a previously untapped market segment.

The new products are Ebac’s response to customers seeking reliable and feature rich products for use in high profile and high usage areas. The company believes the new products will complement its existing range while prove invaluable to HODs for expanding their own customer base.

Ebac’s existing customers will draw additional benefits from the new strategy, as the company looks to combine product launches with the introduction of a number of customer-centric communication and support tools.

"We have had a strong presence in Western Europe for the past decade and look to repeat the same success in the emerging markets," says Ebac Chairman John Elliott. "Our new products set to be introduced in 2006 should help expand the appeal of the watercooler, and assist market growth, which is the ultimate aim of all parties involved in the European watercooler industry," concludes John.

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